Consumer creativity and the world's biggest brand
Year of publication: |
2014
|
---|---|
Authors: | Plangger, Kirk ; Robson, Karen |
Published in: |
International journal of technology marketing : IJTMkt. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-878X, ZDB-ID 2193394-7. - Vol. 9.2014, 1, p. 21-32
|
Subject: | creative consumers | consumer creativity | creativity continuum | novelty | utility | consumer-generated product uses | Coca-Cola | Konsumentenverhalten | Consumer behaviour | Kreativität | Creativity | Markenführung | Brand management | Kreativsektor | Creative industries |
-
Al-Shuaili, Ahmed Hamed, (2023)
-
Exploring the effectiveness of consumer creativity in online marketing communications
Wu, Jintao, (2015)
-
Consumer generated brand extensions : definition and response strategies
Boon, Edward, (2016)
- More ...
-
Game on : engaging customers and employees through gamification
Robson, Karen, (2016)
-
Is it all a game? : understanding the principles of gamification
Robson, Karen, (2015)
-
Dynamic Game Plans : Using Gamification to Entrain Strategic Renewal with Environmental Velocity
McCarthy, Ian P., (2019)
- More ...