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Creative and effective advertising: balancing spontaneity and discipline
Stewart, David W.
;
Cheng, Yan
;
Wan, Heather
- In:
Journal of advertising : official publication of the …
37
(
2008
)
4
,
pp. 135-139
Persistent link: https://www.econbiz.de/10003808444
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Message and media : the future of advertising research and practice in a digital environment
Koslow, Scott
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Stewart, David W.
- In:
International journal of advertising : the review of …
41
(
2022
)
5
,
pp. 827-849
Persistent link: https://www.econbiz.de/10013209442
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