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Leading the transformation to co-creation of value
Ramaswamy, Venkatram - In: Strategy & leadership : a publication of Strategic … 37 (2009) 2, pp. 32-37
Persistent link: https://www.econbiz.de/10003832818
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The power of co-creation : build it with them to boost growth, productivity, and profits
Ramaswamy, Venkatram; Gouillart, Francis J. - 2010
Persistent link: https://www.econbiz.de/10008665248
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Building the co-creative enterprise
Ramaswamy, Venkatram; Gouillart, Francis - In: Harvard business review : HBR 88 (2010) 10, pp. 100-109
Persistent link: https://www.econbiz.de/10008667185