Building the co-creative enterprise
by Venkat Ramaswamy and Francis Gouillart
| Year of publication: |
2010
|
|---|---|
| Authors: | Ramaswamy, Venkatram ; Gouillart, Francis |
| Published in: |
Harvard business review : HBR. - Boston, Mass. : Harvard Business School Publ. Corp., ISSN 0017-8012, ZDB-ID 2382-6. - Vol. 88.2010, 10, p. 100-109
|
| Subject: | Innovationsmanagement | Innovation management | Stakeholder | Kreativität | Creativity | Betriebliche Wertschöpfung | Value creation |
| Extent: | graph .Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008667185