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~subject:"Kreativität"
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Kreativität
Innovation
34
Innovation management
32
Innovationsmanagement
32
Social Web
29
Social web
29
Customer integration
20
Kundenintegration
20
Crowdsourcing
18
Consumer behaviour
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15
New product development
13
Produktentwicklung
13
Beziehungsmarketing
10
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10
Creativity
9
Open Innovation
8
Open innovation
8
Deutschland
7
Germany
7
Brand image
5
Internet marketing
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Markenimage
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Brand
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Customer satisfaction
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Kundenzufriedenheit
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Markenartikel
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Viral marketing
4
Virales Marketing
4
crowdsourcing
4
Co-creation
3
Innovation diffusion
3
Innovationsdiffusion
3
Innovationswettbewerb
3
Market research
3
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English
8
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Füller, Johann
9
Hutter, Katja
4
Jawecki, Gregor
3
Hautz, Julia
2
Matzler, Kurt
2
Tellis, Gerard J.
2
Bell, J. Jason
1
Faullant, Rita
1
Gebauer, Johannes
1
Kathan, Wolfgang
1
Pescher, Christian
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Riedl, Christoph A.
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Creativity and innovation management
3
Der Markt : international journal of marketing
1
International journal of business process integration and management : IJBPIM
1
Journal of management information systems : JMIS
1
Marketing science
1
R & D management
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WEB 2.0 : Hype oder Substanz?
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ECONIS (ZBW)
9
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1
Reciprocity vs.free-riding in innovation contest communities
Kathan, Wolfgang
;
Hutter, Katja
;
Füller, Johann
; …
- In:
Creativity and innovation management
24
(
2015
)
3
,
pp. 537-549
Persistent link: https://www.econbiz.de/10011454167
Saved in:
2
Consumers' creative talent : which characteristics qualify consumers of open innovation projects? : an exploration of asymmetrical effects
Füller, Johann
;
Matzler, Kurt
;
Hutter, Katja
;
Hautz, Julia
- In:
Creativity and innovation management
21
(
2012
)
3
,
pp. 247-261
Persistent link: https://www.econbiz.de/10009628157
Saved in:
3
Why co-creation experience matters? : creative experience and its impact on the quantity and quality of creative contributions
Füller, Johann
;
Hutter, Katja
;
Faullant, Rita
- In:
R & D management
41
(
2011
)
3
,
pp. 259-273
Persistent link: https://www.econbiz.de/10009230095
Saved in:
4
Cash or non-cash? : Exploring ideators' incentive preferences in crowdsourcing contests
Riedl, Christoph A.
;
Füller, Johann
;
Hutter, Katja
; …
- In:
Journal of management information systems : JMIS
41
(
2024
)
2
,
pp. 487-514
Persistent link: https://www.econbiz.de/10014583064
Saved in:
5
Das kreative Potenzial von Online-Communities für das Marketing : das Fallbeispiel Hyve AG
Füller, Johann
- In:
WEB 2.0 : Hype oder Substanz?
,
(pp. 49-62)
.
2008
Persistent link: https://www.econbiz.de/10003784640
Saved in:
6
How to use the innovative potential of online communities? : netnography - an unobtrusive research method to absorb the knowledge and creativity of online communities
Jawecki, Gregor
;
Füller, Johann
- In:
International journal of business process integration …
3
(
2008
)
4
,
pp. 248-255
Persistent link: https://www.econbiz.de/10003857622
Saved in:
7
Innovation creation in online consumer groups
Jawecki, Gregor
;
Füller, Johann
;
Matzler, Kurt
- In:
Der Markt : international journal of marketing
48
(
2009/10
)
3
,
pp. 117-123
Persistent link: https://www.econbiz.de/10003929451
Saved in:
8
A comparison of creative behaviours in online communities across cultures
Jawecki, Gregor
;
Füller, Johann
;
Gebauer, Johannes
- In:
Creativity and innovation management
20
(
2011
)
3
,
pp. 144-156
Persistent link: https://www.econbiz.de/10009303986
Saved in:
9
Can AI help in ideation? : a theory-based model for idea screening in crowdsourcing contests
Bell, J. Jason
;
Pescher, Christian
;
Tellis, Gerard J.
; …
- In:
Marketing science
43
(
2024
)
1
,
pp. 54-72
Persistent link: https://www.econbiz.de/10014470120
Saved in:
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