Some food items that are commonly considered unhealthy also tend to elicit impulsive responses. The pain of paying in cash can curb impulsive urges to purchase such unhealthy food products. Credit card payments, in contrast, are relatively painless and weaken impulse control. Consequently,...

Gift cards account for a $200 billion market in the US, yet little is known about consumers' preferences and valuations of different gift cards. We examine how average US consumers feel about exchanging luxury brand gift cards (LGCs) versus non-luxury brand gift cards (NLGCs). Using secondary...

This paper aims to present the individual differences among credit card users with reference to their age and Sex. Data for the research were collected through a survey of customers of credit card users in Pakistan. The results show that some age and sex differences exist in the credit card...

Do consumers change their payment behaviour after being exposed to a public campaign that encourages them to use their debit cards more often? We analyse the impact of such a campaign that started in 2007, using weekly debit card transaction data between 2005 and 2013. The overall results show...

In the 1990's all the largest grocery retailers have introduced loyalty cards with the specific goal of acquiring consumer knowledge. The use of loyalty cards as a knowledge tool has become so critical that retailers offer customers rewards in return for card subscription and continuous use,...

Reward programs are often a prominent feature of credit cards. Collaborating with a leading bank in China, I combine proprietary consumer-level data and a survey to study the causal effect of rewards on consumption and consumers' subjective expectations. I leverage a fuzzy regression...

We develop a structural consumer lifecycle model to investigate consumers’ adoption and usage decisions of ATM cards. If consumers are forward-looking with a known discount factor, our framework can control for the heterogeneous lifespan faced by consumers of different ages, and hence measure...

Since their introduction in the United States in 2002, contactless card payment systems have been widely regarded as the pinnacle of current retail banking technology. However, the potential demand and usage of this innovation has hitherto received little attention from the academic community....