Card Loyalty. A New Emerging Issue in Grocery Retailing
Year of publication: |
2008
|
---|---|
Authors: | Mauri, Chiara |
Publisher: |
[S.l.] : SSRN |
Subject: | Beziehungsmarketing | Relationship marketing | Lebensmitteleinzelhandel | Food retailing | Lebensmittelhandel | Food trade | Konsumentenverhalten | Consumer behaviour | Kreditkarte | Credit card | Kundenbindungsprogramm | Loyalty program | Einzelhandel | Retail trade |
Extent: | 1 Online-Ressource (27 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments February 2001 erstellt |
Other identifiers: | 10.2139/ssrn.271768 [DOI] |
Classification: | M31 - Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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