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~subject:"Kreditwürdigkeit"
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Kreditwürdigkeit
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Product expertise versus professional expertise : congruency between an endorser's chosen profession and the endorsed product
Siemens, Jennifer Christie
;
Smith, Scott
;
Fisher, Dan
; …
- In:
Journal of targeting, measurement and analysis for marketing
16
(
2007/08
)
3
,
pp. 159-168
Persistent link: https://www.econbiz.de/10003760618
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