Economic theory predicts that individual recycling behavior gravitates toward extremes--either diligent recycling or no recycling at all. Using a nationally representative sample of 3,158 bottled water users, this article finds that this prediction is borne out for consumer recycling of plastic...

Single-stream recycling enables households to recycle an unsorted mix of cans, plastic, glass, and paper, thereby reducing recycling costs. The expansion of single-stream recycling in Wisconsin provides a natural experiment to assess the extent to which single-stream increases recycling...

Economic theory predicts that individual recycling behavior gravitates toward extremes--either diligent recycling or no recycling at all. Using a nationally representative sample of 3,158 bottled water users, this article finds that this prediction is borne out for consumer recycling of plastic...

Evidence from a nationally representative sample of households illuminates the determinants of recycling behavior for plastic water bottles. Private values of the environment are influential in promoting recycling, as are personal norms for pro-environmental behavior. However, social norms with...