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The Department for Work and Pensions (DWP)’s Pensim2 model is a dynamic microsimulation model. The principal purpose of this model is to estimate the future distribution of pensioner incomes, thus enabling analysis of the distributional effects of proposed changes to pension policy. This paper...
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1837 als Seifen- und Kerzenfabrik gegründet hat sich P&G zu einem Produktgiganten (Ariel, Pampers, Blendamed) mit 30 Mia $ Umsatz entwickelt. Über den Werbeetat von 2 Mia $ beherrscht der Konzern Funk- und Fernsehstationen und nimmt Einfluß auf die amerikanische Gesellschaft. Nach...
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This study critically examines the widely-held view that the role of marketing in corporations is in decline. Based on … interviews and discussions with top marketing executives and chief executive officers from a broad sample of leading U.S. and … global corporations, we describe major changes that are occurring in the organization and management of marketing activities …
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