Antiglobal challenges to marketing in developing countries : exploring the ideological divide
Terrence H. Witkowski
| Year of publication: |
2009
|
|---|---|
| Authors: | Witkowski, Terrence H. |
| Published in: |
Cross-cultural and critical perspectives on brands. - London [u.a.] : Routledge. - 2009, p. 463-499
|
| Subject: | Marketing | Globalisierung | Globalization | Kritik | Criticism | Entwicklungstheorie | Development theory | Entwicklungsländer | Developing countries | 1945-2008 |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Reprint |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003785630