//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Kroatien"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The concept of value and its d...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Kroatien
Beziehungsmarketing
41
Relationship marketing
41
Customer satisfaction
27
Kundenzufriedenheit
27
Consumer behaviour
26
Konsumentenverhalten
26
Einzelhandel
24
Retail trade
24
Spain
23
Spanien
22
Service quality
19
Dienstleistungsqualität
18
Brand image
15
Hotel industry
15
Hotellerie
15
Lieferantenmanagement
15
Markenimage
15
Supplier relationship management
15
Customer value
13
Information technology
13
Informationstechnik
13
Kundenwert
13
Betriebliche Wertschöpfung
12
Value creation
12
Brand management
11
Markenführung
11
Innovation
10
Satisfaction
9
Brand equity
7
Loyalty
6
Retailing
6
Sustainability
6
Value dimensions
6
Viral marketing
6
Virales Marketing
6
B-to-B-Marketing
5
Business-to-business marketing
5
Confidence
5
Croatia
5
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Language
All
English
5
Author
All
Gil Saura, Irene
5
Šerić, Maja
4
Mikulić, Josip
1
Mollá Descals, Alejandro
1
Ozretić-Došen, Đurđana
1
Praničević, Daniela Garbin
1
Šeric, Maja
1
more ...
less ...
Published in...
All
Economic research
1
International journal of contemporary hospitality management
1
Journal of hospitality marketing & management
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of vacation marketing : an international journal
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Loyalty in high-quality hotels of Croatia : from marketing initiatives to customer brand loyalty creation
Šerić, Maja
;
Gil Saura, Irene
;
Mollá Descals, Alejandro
- In:
Journal of relationship marketing : innovations & …
12
(
2013
)
2
,
pp. 114-140
Persistent link: https://www.econbiz.de/10009774824
Saved in:
2
ICT, IMC, and brand equity in high-quality hotels of Dalmatia : an analysis from guest perceptions
Šerić, Maja
;
Gil Saura, Irene
- In:
Journal of hospitality marketing & management
21
(
2012
)
7/8
,
pp. 821-851
Persistent link: https://www.econbiz.de/10009688552
Saved in:
3
Insights on integrated marketing communications : implementation and impact in hotel companies
Šeric, Maja
;
Gil Saura, Irene
;
Ozretić-Došen, Đurđana
- In:
International journal of contemporary hospitality management
27
(
2015
)
5
,
pp. 958-979
Persistent link: https://www.econbiz.de/10011408175
Saved in:
4
Latest technology and communication consistency in hospitality : a comparison between two Mediterranean countries
Šerić, Maja
;
Gil Saura, Irene
;
Praničević, Daniela …
- In:
Economic research
29
(
2016
)
1
,
pp. 1091-1108
Persistent link: https://www.econbiz.de/10012222128
Saved in:
5
Customer-based brand equity building : empirical evidence from Croatian upscale hotels
Šerić, Maja
;
Gil Saura, Irene
;
Mikulić, Josip
- In:
Journal of vacation marketing : an international journal
23
(
2017
)
2
,
pp. 133-144
Persistent link: https://www.econbiz.de/10011951149
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->