Intro -- Contents -- About the Authors -- Foreword -- Marketing in Asia -- 1. Sizing up the Market -- 2. Business Behavior in Asia -- 3. Laying the Groundwork -- 4. Exploring a Network -- 5. Getting It in Writing -- 6. Putting It All Together -- 7. What about Bill? -- Negotiating in Asia -- 8....

Front Cover -- Title Page -- Colophon -- Table of Contents -- Foreword -- Richard -- Mary -- Acknowledgements -- Part One: Communicating, Negotiating and Managing in India -- Chapter One: The Business Culture of India -- Business Culture: A Definition -- National Business Cultures -- Nordic...