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Impact of cultural values on young consumers' choice of international tertiary education

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The role of cultural differences in customer retention : evidence from the high-contact service industry

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Impact of Cultural Values on Young Consumers’ Choice of International Tertiary Education

Chung, Kim Choy - 2009

The purpose of this paper is to investigate the following choice issues among young consumers (Generation Y): how cultural values influence a student's decision on study destinations, and how cultural values influence student's preferred sources of information for university choice? High school...

Persistent link: https://www.econbiz.de/10013157046