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~subject:"Kulturelle Identität"
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Kulturelle Identität
Advertising
22
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Consumer behaviour
15
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14
Advertising effects
12
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Cultural identity
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Customer satisfaction
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Dienstleistungsqualität
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Ford, John B.
2
Dianoux, Christian
1
Herrmann, Jean-Luc
1
Kusumawati, Nurrani
1
Merchant, Altaf
1
Mueller, Barbara
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Mueller, Sophia
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Nadhira, Azaria Sophiani
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International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
International journal of business and globalisation : IJBG
1
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ECONIS (ZBW)
3
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Acculturation to global consumer culture and the ethnic identity of Indonesians in relation to South Korean culture
Purwanegara, Mustika Sufiati
;
Kusumawati, Nurrani
; …
- In:
International journal of business and globalisation : IJBG
23
(
2019
)
2
,
pp. 210-231
Persistent link: https://www.econbiz.de/10012144548
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2
Development and validation of an emic scale to measure ad-evoked nostalgia in France
Merchant, Altaf
;
Ford, John B.
;
Dianoux, Christian
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
4
,
pp. 706-729
Persistent link: https://www.econbiz.de/10011585286
Saved in:
3
Forty years of cross-cultural advertising research in the International Journal of Advertising : a bibliometric analysis
Ford, John B.
;
Mueller, Barbara
;
Mueller, Sophia
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 119-127
Persistent link: https://www.econbiz.de/10014233931
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