Forty years of cross-cultural advertising research in the International Journal of Advertising : a bibliometric analysis
Year of publication: |
2023
|
---|---|
Authors: | Ford, John B. ; Mueller, Barbara ; Mueller, Sophia |
Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 42.2023, 1, p. 119-127
|
Subject: | bibliometric analysis | Cross-cultural advertising | Bibliometrie | Bibliometrics | Werbung | Advertising | Kulturelle Identität | Cultural identity | Werbewirkung | Advertising effects | Internationales Marketing | International marketing |
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