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~subject:"Kulturelle Identität"
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Kulturelle Identität
International marketing
15
Internationales Marketing
15
Export
14
Firm performance
9
Unternehmenserfolg
9
Bibliometrics
6
Bibliometrie
6
International market entry
6
Internationaler Markteintritt
6
Marketing management
6
Marketingmanagement
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Beziehungsmarketing
5
Creativity
5
Export performance
5
Multinationales Unternehmen
5
Relationship marketing
5
Transnational corporation
5
Cultural identity
4
Innovation
4
KMU
4
Kreativität
4
Market exit
4
Marktaustritt
4
Performance measurement
4
Performance-Messung
4
Portugal
4
Resource-based view
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Ressourcenorientierter Ansatz
4
SME
4
Welt
4
World
4
Brasilien
3
Brazil
3
Cross-cultural management
3
Dienstleistungsberufe
3
Export sector
3
Exportwirtschaft
3
Führungskräfte
3
Globalisierung
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English
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Sousa, Carlos M. P.
4
Gázquez-Abad, Juan C.
1
Lages, Luis Filipe
1
Lengler, Jorge
1
Martínez-López, Fancisco J.
1
Tan, Qun
1
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International marketing review
1
Journal of international marketing
1
Journal of marketing management : MM
1
Journal of marketing theory and practice
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ECONIS (ZBW)
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1
Exit from a foreign market : do poor performance, strategic fit, cultural distance, and international experience matter?
Sousa, Carlos M. P.
;
Tan, Qun
- In:
Journal of international marketing
23
(
2015
)
4
,
pp. 84-104
Persistent link: https://www.econbiz.de/10011414956
Saved in:
2
A cultural constructivist analysis of the Internet's role in the international approximation of markets
Martínez-López, Fancisco J.
;
Sousa, Carlos M. P.
; …
- In:
Journal of marketing theory and practice
19
(
2011
)
1
,
pp. 57-79
Persistent link: https://www.econbiz.de/10008900888
Saved in:
3
The PD scale : a measure of psychic distance and its impact on international marketing strategy
Sousa, Carlos M. P.
;
Lages, Luis Filipe
- In:
International marketing review
28
(
2011
)
2
,
pp. 201-222
Persistent link: https://www.econbiz.de/10009242891
Saved in:
4
Psychic distance, marketing strategy and performance in export ventures of Brazilian firms
Sousa, Carlos M. P.
;
Lengler, Jorge
- In:
Journal of marketing management : MM
25
(
2009
)
5/6
,
pp. 591-610
Persistent link: https://www.econbiz.de/10003874178
Saved in:
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