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Demystifying cultural differences in country-of-origin effects : exploring the moderating roles of product type, consumption context, and involvement
Sharma, Piyush - In: Journal of international consumer marketing 23 (2011) 5, pp. 344-364
Persistent link: https://www.econbiz.de/10009383484
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Role of personal cultural orientations in intercultural service encounters
Sharma, Piyush; Zhan, Wu; Su, Yong - In: The journal of services marketing 30 (2016) 2, pp. 223-237
Persistent link: https://www.econbiz.de/10011487075
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Service role and outcome as moderators in intercultural service encounters
Sharma, Piyush; Tam, Jackie L. M.; Kim, Namwoon - In: Journal of service management 26 (2015) 1, pp. 137-155
Persistent link: https://www.econbiz.de/10010504614
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Deliberate self-indulgence versus involuntary loss of self-control : toward a robust cross-cultural consumer impulsiveness scale
Sharma, Piyush; Sivakumaran, Bharadhwaj; Marshall, Roger - In: Journal of international consumer marketing 23 (2011) 3/4, pp. 229-245
Persistent link: https://www.econbiz.de/10009270621
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Looking beyond impulse buying : a cross-cultural and multi-domain investigation of consumer impulsiveness
Sharma, Piyush; Sivakumaran, Bharadhwaj; Marshall, Roger - In: European journal of marketing : EJM 48 (2014) 5/6, pp. 1159-1179
Persistent link: https://www.econbiz.de/10010388092
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Attribution of success and failure in intercultural service encounters : the moderating role of personal cultural orientations
Tam, Jackie L. M.; Sharma, Piyush; Kim, Namwoon - In: The journal of services marketing 30 (2016) 6, pp. 643-658
Persistent link: https://www.econbiz.de/10011635055
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Cultural differences in deliberate counterfeit purchase behavior
Sharma, Piyush; Chan, Ricky Y. K.; St. Davčik, Nebojša; … - In: Marketing intelligence & planning 40 (2022) 1, pp. 121-137
Persistent link: https://www.econbiz.de/10013172901