Role of personal cultural orientations in intercultural service encounters
Year of publication: |
2016
|
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Authors: | Sharma, Piyush ; Zhan, Wu ; Su, Yong |
Published in: |
The journal of services marketing. - Bingley : Emerald Group Publishing Limited, ISSN 0887-6045, ZDB-ID 1027140-5. - Vol. 30.2016, 2, p. 223-237
|
Subject: | Service quality | Customer satisfaction | Interaction comfort | Intercultural service encounters | Perceived cultural distance | Personal cultural orientations | Dienstleistungsqualität | Kundenzufriedenheit | Konsumentenverhalten | Consumer behaviour | Kulturelle Identität | Cultural identity | Interkulturelles Management | Cross-cultural management | Interkulturelle Kompetenz | Cross-cultural competence | Soziale Werte | Social values |
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