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~subject:"Kulturelle Identität"
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Kulturelle Identität
Consumer behaviour
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Brasilien
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Designation of origin
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Herkunftsbezeichnung
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Brand
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Carvalho, Sergio W.
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Block, Lauren G.
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Keh, Hean Tat
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Manchanda, Rajesh V.
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of marketing
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ECONIS (ZBW)
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Risk perception and risk avoidance : the role of cultural identity and personal relevance
Carvalho, Sergio W.
;
Block, Lauren G.
; …
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
4
,
pp. 319-326
Persistent link: https://www.econbiz.de/10003793568
Saved in:
2
Brand concepts as representations of human values : do cultural congruity and compatibility between values matter?
Torelli, Carlos J.
;
Ozsomer, Aysegul
;
Carvalho, Sergio W.
; …
- In:
Journal of marketing
76
(
2012
)
4
,
pp. 92-108
Persistent link: https://www.econbiz.de/10009782927
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