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Demystifying cultural differences in country-of-origin effects : exploring the moderating roles of product type, consumption context, and involvement

Sharma, Piyush - In: Journal of international consumer marketing 23 (2011) 5, pp. 344-364

Persistent link: https://www.econbiz.de/10009383484

Role of personal cultural orientations in intercultural service encounters

Sharma, Piyush; Zhan, Wu; Su, Yong - In: The journal of services marketing 30 (2016) 2, pp. 223-237

Persistent link: https://www.econbiz.de/10011487075

Service role and outcome as moderators in intercultural service encounters

Sharma, Piyush; Tam, Jackie L. M.; Kim, Namwoon - In: Journal of service management 26 (2015) 1, pp. 137-155

Persistent link: https://www.econbiz.de/10010504614

Deliberate self-indulgence versus involuntary loss of self-control : toward a robust cross-cultural consumer impulsiveness scale

Sharma, Piyush; Sivakumaran, Bharadhwaj; Marshall, Roger - In: Journal of international consumer marketing 23 (2011) 3/4, pp. 229-245

Persistent link: https://www.econbiz.de/10009270621

Looking beyond impulse buying : a cross-cultural and multi-domain investigation of consumer impulsiveness

Sharma, Piyush; Sivakumaran, Bharadhwaj; Marshall, Roger - In: European journal of marketing : EJM 48 (2014) 5/6, pp. 1159-1179

Persistent link: https://www.econbiz.de/10010388092

Cultural differences in deliberate counterfeit purchase behavior

Sharma, Piyush; Chan, Ricky Y. K.; St. Davčik, Nebojša; … - In: Marketing intelligence & planning 40 (2022) 1, pp. 121-137

Persistent link: https://www.econbiz.de/10013172901

Attribution of success and failure in intercultural service encounters : the moderating role of personal cultural orientations

Tam, Jackie L. M.; Sharma, Piyush; Kim, Namwoon - In: The journal of services marketing 30 (2016) 6, pp. 643-658

Persistent link: https://www.econbiz.de/10011635055

Mediating role of cultural values in the impact of ethical ideologies on Chinese consumers' ethical judgments

Chan, Ricky Y. K.; Sharma, Piyush; Alqahtani, Abdulaziz; … - In: Journal of business ethics : JBE 191 (2024) 4, pp. 865-884

This paper develops and tests a new conceptual model incorporating the indirect impact of two ethical ideologies (idealism and relativism) on Chinese consumers' ethical judgments under four ethically problematic consumption situations (active benefit, passive benefit, deceptive practice, and...

Persistent link: https://www.econbiz.de/10014637275