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~subject:"Kulturelle Identität"
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The role of brand personality...
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Kulturelle Identität
Consumer behaviour
12
Konsumentenverhalten
12
Brand image
4
Designation of origin
4
Herkunftsbezeichnung
4
Markenimage
4
Brand
3
Brand management
3
Brasilien
3
Brazil
3
Emotion
3
Experiment
3
Markenartikel
3
Markenführung
3
National identity
3
Personality psychology
3
Persönlichkeitspsychologie
3
Advertising
2
Advertising appeals
2
Advertising effects
2
Canada
2
Choice of transport mode
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Cultural identity
2
Identity salience
2
Kanada
2
Kaufentscheidung
2
Media context
2
National culture
2
Nationalkultur
2
Personalisierung
2
Personalization
2
Preismanagement
2
Pricing strategy
2
Purchase decision
2
Social values
2
Soziale Werte
2
Students
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Carvalho, Sergio W.
2
Block, Lauren G.
1
Keh, Hean Tat
1
Maehle, Natalia
1
Manchanda, Rajesh V.
1
Mitakakis, Chrissy
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Ozsomer, Aysegul
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Sivaramakrishnan, Subramanian
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Torelli, Carlos J.
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing
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ECONIS (ZBW)
2
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Risk perception and risk avoidance : the role of cultural identity and personal relevance
Carvalho, Sergio W.
;
Block, Lauren G.
; …
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
4
,
pp. 319-326
Persistent link: https://www.econbiz.de/10003793568
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2
Brand concepts as representations of human values : do cultural congruity and compatibility between values matter?
Torelli, Carlos J.
;
Ozsomer, Aysegul
;
Carvalho, Sergio W.
; …
- In:
Journal of marketing
76
(
2012
)
4
,
pp. 92-108
Persistent link: https://www.econbiz.de/10009782927
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