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Sustainable tourism marketing at a World Heritage site
Gilmore, Audrey; Carson, David; Ascenção, Mário - In: Journal of strategic marketing 15 (2007) 2/3, pp. 253-264
Persistent link: https://www.econbiz.de/10003494084
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Heritage site management : from dark tourism to transformative service experience?
Magee, Roxanna; Gilmore, Audrey - In: The service industries journal 35 (2015) 15/16, pp. 898-917
Persistent link: https://www.econbiz.de/10011416854
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Aggravated fragmentation : a case study of SME behaviour in two emerging heritage tourism regions
McCamley, Claire; Gilmore, Audrey - In: Tourism management : research, policies, practice 60 (2017), pp. 81-91
Persistent link: https://www.econbiz.de/10011675946
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Strategic marketing planning for heritage tourism : a conceptual model and empirical findings from two emerging heritage regions
McCamley, Claire; Gilmore, Audrey - In: Journal of strategic marketing 26 (2018) 2, pp. 156-173
Persistent link: https://www.econbiz.de/10011861433