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Future Internet and digital ecosystems
Russo Spena, Tiziana; Tregua, Marco; Bifulco, Francesco - In: Digital transformation in the cultural heritage sector …, (pp. 17-38). 2021
Persistent link: https://www.econbiz.de/10012612624
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Digital business models
Russo Spena, Tiziana; Bifulco, Francesco; Tregua, Marco; … - In: Digital transformation in the cultural heritage sector …, (pp. 39-68). 2021
Persistent link: https://www.econbiz.de/10012612625
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Value propositions in digital transformation
Coppola, Mariarosaria; Bifulco, Francesco; Russo Spena, … - In: Digital transformation in the cultural heritage sector …, (pp. 69-92). 2021
Persistent link: https://www.econbiz.de/10012612645
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Business intelligence and social media analytics
Russo Spena, Tiziana; Tregua, Marco; Ranieri, Angelo; … - In: Digital transformation in the cultural heritage sector …, (pp. 137-158). 2021
Persistent link: https://www.econbiz.de/10012612657
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A digital business model : an illustrated framework from the cultural heritage business
Russo Spena, Tiziana; Tregua, Marco; D'Auria, Anna; … - In: International journal of entrepreneurial behavior & research 28 (2022) 8, pp. 2000-2023
Persistent link: https://www.econbiz.de/10013455143
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Customer insights and consumer profiling
Russo Spena, Tiziana; D'Auria, Anna; Bifulco, Francesco - In: Digital transformation in the cultural heritage sector …, (pp. 95-117). 2021
Persistent link: https://www.econbiz.de/10012612650
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Digital engagement and customer experience
Amitrano, Cristina Caterina; Russo Spena, Tiziana; … - In: Digital transformation in the cultural heritage sector …, (pp. 119-136). 2021
Persistent link: https://www.econbiz.de/10012612653
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Proximity marketing and context-information awareness
D'Auria, Anna; Russo Spena, Tiziana; Bifulco, Francesco - In: Digital transformation in the cultural heritage sector …, (pp. 161-180). 2021
Persistent link: https://www.econbiz.de/10012612660
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Digital targeted communication : an integrated approach
Gargiulo, Roberta; Bifulco, Francesco; Russo Spena, Tiziana - In: Digital transformation in the cultural heritage sector …, (pp. 199-219). 2021
Persistent link: https://www.econbiz.de/10012612670
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Digital transformation in the cultural heritage sector : challenges to marketing in the new digital era
Russo Spena, Tiziana (ed.); Bifulco, Francesco (ed.) - 2021
Persistent link: https://www.econbiz.de/10012414476