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A study on China's time-honored catering brands : achieving new inheritance of traditional brands
Zhang, Shu-Ning; Li, Yong-Quan; Liu, Chih-Hsing; Ruan, … - In: Journal of retailing and consumer services 58 (2021), pp. 1-14
Persistent link: https://www.econbiz.de/10012431131
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How to avoid the cultural distortion risk at heritage sites? : a configuration analysis perspective
Zhang, Shu-Ning; Ruan, Wen-Qi; Li, Yong-Quan; Li, Rui; … - In: Journal of travel research : a quarterly publication of … 63 (2024) 6, pp. 1490-1510
Persistent link: https://www.econbiz.de/10014582530
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Influencing factors and formation process of cultural inheritance-based innovation at heritage tourism destinations
Wang, Mei-Yu; Li, Yong-Quan; Ruan, Wen-Qi; Zhang, Shu-Ning - In: Tourism management : research, policies, practice 100 (2024), pp. 1-18
Persistent link: https://www.econbiz.de/10014457504
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Cultural distortion risks at heritage sites : scale development and validation
Zhang, Shu-Ning; Ruan, Wen-Qi; Li, Yong-Quan; Xiao, Honggen - In: Tourism management : research, policies, practice 102 (2024), pp. 1-16
Persistent link: https://www.econbiz.de/10014457755
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Knowledge-based or affection-based? : the influence mechanism of heritage tourism interpretation content on tourists' willingness to inherit culture
Ruan, Wen-Qi; Wang, Mei-Yu; Zhang, Shu-Ning; Li, Yong-Quan - In: Tourism management : research, policies, practice 102 (2024), pp. 1-17
Persistent link: https://www.econbiz.de/10014457762
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The persuasive effect of humorous prompts on tourists' heritage responsible behaviors
Ji, Jia-Cheng; Li, Yong-Quan; Ruan, Wen-Qi; Zhang, Shu-Ning - In: Tourism review 79 (2024) 4, pp. 903-922
Persistent link: https://www.econbiz.de/10015049345