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Exploring the link between customer experience-loyalty-consumer spend
Srivasta, Mala; Kaul, Dimple - In: Journal of retailing and consumer services 31 (2016), pp. 277-286
Persistent link: https://www.econbiz.de/10011528711
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Consequence of personality attributes on brand loyalty in the automobile industry
Joshi, Gaurav; Pathak, Deepti; Agarwal, Kirti; Priya, … - In: International journal of Indian culture and business … 24 (2021) 4, pp. 503-522
Persistent link: https://www.econbiz.de/10012799076
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Company versus consumer performance : does brand community identification foster brand loyalty and the consumer's personal brand?
Confente, Ilenia; Kucharska, Wioleta - In: The journal of brand management : an international journal 28 (2021) 1, pp. 8-31
Persistent link: https://www.econbiz.de/10012433568
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An empirical analysis of the dimension of loyalty to determine customer retention for E-Commerce
Dwivedi, Sunita - In: Journal of creating value 9 (2023) 1, pp. 63-80
Persistent link: https://www.econbiz.de/10014581528