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~subject:"Kundenbindung"
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Customer loyalty, retention, a...
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Kundenbindung
Relationship marketing
26,333
Beziehungsmarketing
25,658
Consumer behaviour
9,105
Konsumentenverhalten
9,061
Customer satisfaction
5,585
Kundenzufriedenheit
5,530
Service quality
3,993
Dienstleistungsqualität
3,980
Brand management
2,615
Markenführung
2,612
Deutschland
2,374
Germany
2,316
Theorie
2,258
Theory
2,253
Lieferantenmanagement
2,198
Supplier relationship management
2,197
Social Web
2,090
Social web
2,089
Brand image
1,918
Marketingmanagement
1,916
Markenimage
1,914
Marketing management
1,901
Electronic Commerce
1,749
E-commerce
1,668
Online-Marketing
1,641
Internet marketing
1,621
Kundenwert
1,517
Kundenintegration
1,486
Customer integration
1,485
Customer value
1,481
Vertrauen
1,408
Confidence
1,401
Einzelhandel
1,374
Retail trade
1,362
Brand
1,301
Markenartikel
1,291
Online-Handel
1,284
Online retailing
1,277
Customer service
1,186
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Undetermined
425
Free
190
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Book / Working Paper
1,239
Article
579
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Article in journal
426
Aufsatz in Zeitschrift
426
Hochschulschrift
325
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235
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136
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136
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94
Graue Literatur
79
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79
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69
Sammelwerk
69
Aufsatzsammlung
55
Working Paper
37
Case study
35
Fallstudie
35
Arbeitspapier
32
Ratgeber
32
Guidebook
28
Handbook
18
Handbuch
18
Conference paper
15
Konferenzbeitrag
15
Collection of articles written by one author
13
Sammlung
13
Konferenzschrift
12
Bibliografie enthalten
10
Bibliography included
10
Bibliographie
4
Conference proceedings
4
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4
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4
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3
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3
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3
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3
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3
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2
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1
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1
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1
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English
888
German
880
Undetermined
55
French
5
Polish
1
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All
Bruhn, Manfred
17
Homburg, Christian
17
Rennhak, Carsten
17
Bauer, Hans H.
12
Sickel, Christian
12
Limbeck, Martin
11
Dressler, Matthias
9
Huber, Frank
8
Becker, Roman
7
Daschmann, Gregor
7
Schüller, Anne M.
7
Eggert, Andreas
6
Hilbert, Andreas
6
Nießing, Jörg
6
Bakay, Zoltán
5
Diller, Hermann
5
Dittrich, Sabine
5
Hastenteufel, Jessica
5
Herrmann, Andreas
5
Hollebeek, Linda D.
5
Johnson, Michael D.
5
Kreutzer, Ralf T.
5
Körnert, Jan
5
Müller-Martini, Markus
5
Orth, Ulrich R.
5
Ozuem, Wilson
5
Popp, Bastian
5
Ranzinger, Alexandra
5
Wiedmann, Klaus-Peter
5
Wolf, Cornelia
5
Ballensiefen, Benjamin
4
Bayón, Tomás
4
Blut, Markus
4
Brinkmann, Daniela Alexa
4
Brodie, Roderick J.
4
Confente, Ilenia
4
Festge, Fabian
4
Fischer, Thomas M.
4
Garnefeld, Ina
4
Giering, Annette
4
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Springer Fachmedien Wiesbaden
21
Munich Business School
10
Verlag Dr. Kovač
6
Nomos Verlagsgesellschaft
5
Books on Demand GmbH <Norderstedt>
3
Fördergesellschaft Marketing an der Universität Augsburg
3
GABAL-Verlag GmbH
3
Logos Verlag Berlin
3
W. Kohlhammer GmbH
3
epubli GmbH
3
Edward Elgar Publishing
2
Excellence-in-Service-Konferenz <5., 2015, Koblenz>
2
Haufe-Lexware GmbH & Co. KG
2
Institut für Wirtschaftsinformatik <Bern>
2
Institut für Wirtschaftsinformatik <Siegen>
2
Josef Eul Verlag GmbH
2
National Bureau of Economic Research
2
Springer Gabler <Firma>
2
Technische Universität Dresden
2
Universität <Augsburg> / Lehrstuhl für BWL, Wirtschaftsinformatik,Informations- & Finanzmanagement
2
Verlag Franz Vahlen
2
American Marketing Association
1
Arbeitsgemeinschaft für Marketing
1
Autohaus Buch und Formular
1
Bbw-Marketing Dr. Vossen & Partner <Neuss>
1
BusinessVillage GmbH
1
Center for Service Excellence
1
Center for Urban & Real Estate Management <Zürich>
1
Christian-Albrechts-Universität zu Kiel
1
Deutscher Fachverlag
1
Dpunkt.Verlag <Heidelberg>
1
Dresdner Kolloquium <Technische Universität, Dresden, Fakultät Wirtschaftswisenschaften, 4, 1999>
1
Dresdner Kolloquium <Technische Universität, Dresden, Fakultät Wirtschaftswissenschaften> <4, 1999, Dresden>
1
Duesseldorf University of Applied Sciences
1
Eberhard Karls Universität Tübingen
1
Ernst-Moritz-Arndt-Universität Greifswald
1
European Business School <Oestrich-Winkel>
1
Excellence-in-Service-Konferenz <6., 2016, Koblenz>
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Fakultät Wirtschaftswissenschaften, Technische Universität Bergakademie Freiberg
1
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SpringerLink / Bücher
92
Springer eBook Collection / Business and Economics
22
Gabler Edition Wissenschaft
21
Journal of retailing and consumer services
21
Journal of business research : JBR
18
Research
16
Springer eBook Collection
14
Hamburger Schriften zur Marketingforschung
10
Journal of marketing theory and practice
10
Munich Business School - Publications
10
Schriftenreihe Schwerpunkt Marketing
10
Munich Business School Working Paper
9
Psychology & marketing
9
Wissenschaftliche Arbeitspapiere / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
9
Gabler Research
8
Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
7
Harvard business review : HBR
7
How to succeed in the digital age : strategies from 17 top managers
7
Journal of consumer behaviour : an international research review
7
Schriften zum innovativen Marketing
7
The service industries journal
7
Wirtschaftswissenschaft
7
Harvard-Business-Manager : das Wissen der Besten
6
Kundenmanagement & Electronic Commerce
6
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
6
Schriftenreihe Studien zum Konsumentenverhalten
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
Berichte aus der Betriebswirtschaft
5
BestMasters
5
Cogent business & management
5
Die Bank
5
Diskussionspapier
5
Exploring the rise of fandom in contemporary consumer culture
5
Innovatives Markenmanagement
5
International journal of contemporary hospitality management
5
International journal of hospitality management
5
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
5
Journal of the Academy of Marketing Science
5
Nomos eLibrary / Wirtschaft
5
Reihe: Marketing : MAR
5
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Source
All
ECONIS (ZBW)
1,375
USB Cologne (EcoSocSci)
382
USB Cologne (business full texts)
42
BASE
7
EconStor
7
RePEc
4
Other ZBW resources
1
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1
Progress in loyalty program research : facts, debates, and future research
Xie, Karen L.
;
Chen, Chih-chien
- In:
Journal of hospitality marketing & management
22
(
2013
)
5/6
,
pp. 463-489
Persistent link: https://www.econbiz.de/10010127368
Saved in:
2
A three-dimensional approach to customer retention in mobile phone services
Murugan, Rajeswari
;
Rajendran, G.
- In:
International journal of process management and …
3
(
2013
)
4
,
pp. 494-510
Persistent link: https://www.econbiz.de/10010338918
Saved in:
3
Study on consumer perception & brand loyalty towards Hyundai in Vijayawada
Kumar, M. Sandeep
;
Rajeswari, B.
;
Kumar, D. Prasanna
; …
- In:
International journal of economic research
13
(
2016
)
1
,
pp. 383-394
Persistent link: https://www.econbiz.de/10011560913
Saved in:
4
An empirical study on customer retention and customer loyalty
Alhawari, Damer
- In:
International journal of information systems and change …
7
(
2015
)
3
,
pp. 183-202
Persistent link: https://www.econbiz.de/10011540322
Saved in:
5
Estimation of customer retention for Indian mobile telecommunicatio sector
Reddy, M. Ravindar
;
Ganesh, Srikanth
;
Rahul, T.
;
Mann, …
- In:
International journal of business information systems : …
16
(
2014
)
3
,
pp. 233-246
Persistent link: https://www.econbiz.de/10010478211
Saved in:
6
The effects of membership and demographics on consumer satisfaction and loyalty in service organizations
Daughtrey, Clayton L.
;
Vowles, Nicole S.
;
Black, Gregory S.
- In:
Services marketing quarterly
34
(
2013
)
4
,
pp. 292-308
Persistent link: https://www.econbiz.de/10010208604
Saved in:
7
OCL : online customer loyalty in the service industries : scale development and validation
Toufaily, Elissar
;
Fallu, Jean-Mathieu
;
Ricard, Line
- In:
Journal of relationship marketing : innovations & …
15
(
2016
)
4
,
pp. 269-298
Persistent link: https://www.econbiz.de/10011633641
Saved in:
8
Customer relationship management theory and research in the new millennium : directions for future research
Debnath, Rajarshi
;
Datta, Biplab
;
Mukhopadhyay, Susmita
- In:
Journal of relationship marketing : innovations & …
15
(
2016
)
4
,
pp. 299-325
Persistent link: https://www.econbiz.de/10011633650
Saved in:
9
Islamic branding as a tool for customer retention : antecedents and consequences of Islamic brand loyalty
Mohammad Rashed Hasan Polas
;
Jahanshahi, Asghar Afshar
; …
- In:
International journal of islamic marketing and branding
3
(
2018
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10011886298
Saved in:
10
Analysis of homogeneity between organised and traditional retailers with respect to customer loyalty
Balakrishnan, Shyamaladevi
;
Parthasarathy, Ravilochanan
- In:
International journal of business excellence
11
(
2017
)
3
,
pp. 301-319
Persistent link: https://www.econbiz.de/10011734392
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