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~subject:"Kundenbindungsprogramm"
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Kundenbindungsprogramm
Marketing
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Kjellberg, Hans
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Araujo, Luis
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Industrial marketing management : the international journal for industrial and high-tech firms
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Reconnecting marketing to markets
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ECONIS (ZBW)
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Marketing on trial : the SAS EuroBonus case
Kjellberg, Hans
- In:
Reconnecting marketing to markets
,
(pp. 181-203)
.
2010
Persistent link: https://www.econbiz.de/10008808307
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2
Forming cognitions by investing in a form : frequent flyer programs in US air travel post-deregulation (1981 – 1991)
Araujo, Luis
;
Kjellberg, Hans
- In:
Industrial marketing management : the international …
48
(
2015
),
pp. 68-78
Persistent link: https://www.econbiz.de/10011345776
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