Narrow search
Showing 1 - 7 of 7
Cover Image
Introducing branded communities in sport for building strong brand relations in social media
Popp, Bastian; Woratschek, Herbert - In: Sport management review 19 (2016) 2, pp. 183-197
Persistent link: https://www.econbiz.de/10011475594
Cover Image
How context shapes value co-creation : spectator experience of sport events
Horbel, Chris; Popp, Bastian; Woratschek, Herbert; … - In: The service industries journal 36 (2016) 11/12, pp. 510-531
Persistent link: https://www.econbiz.de/10011657363
Cover Image
Introduction : value co-creation in sport management
Woratschek, Herbert; Horbel, Chris; Popp, Bastian - In: European Sport management quarterly : ESMQ 14 (2014) 1, pp. 1-5
Persistent link: https://www.econbiz.de/10010337088
Cover Image
Integration von Weiterempfehlungsgebern als Erfolgsfaktor für die Vermarktung komplexer Dienstleistungen
Horbel, Chris; Woratschek, Herbert - In: Kundenintegration : Forum Dienstleistungsmanagement, (pp. 423-449). 2009
Persistent link: https://www.econbiz.de/10003808734
Cover Image
Determining customer satisfaction and loyalty from a value co-creation perspective
Woratschek, Herbert; Horbel, Chris; Popp, Bastian - In: The service industries journal 40 (2020) 11/12, pp. 777-799
Persistent link: https://www.econbiz.de/10012260352
Cover Image
Toward a sport ecosystem logic
Buser, Markus; Woratschek, Herbert; Dickson, Geoff; … - In: Journal of sport management : the official journal of … 36 (2022) 6, pp. 534-547
Persistent link: https://www.econbiz.de/10014246130
Cover Image
How do customers meet their needs in in-store and online fashion shopping? : a comparative study based on the jobs-to-be-done theory
Kullak, Franziska S.; Baier, Daniel; Woratschek, Herbert - In: Journal of retailing and consumer services 71 (2023), pp. 1-18
Persistent link: https://www.econbiz.de/10014265655