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A netnography of a university's social media brand community : exploring collaborative co-creation tactics
Fujita, Momoko; Harrigan, Paul; Soutar, Geoffrey N. - In: Journal of global scholars of marketing science : … 27 (2017) 2, pp. 148-164
Persistent link: https://www.econbiz.de/10011710594
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Co-creating a CSR strategy with customers to delivere greater value
O'Brien, Ingrid M.; Jarvis, Wade; Soutar, Geoffrey N.; … - In: Disciplining the undisciplined? : perspectives from …, (pp. 89-107). 2018
Persistent link: https://www.econbiz.de/10011810081
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Navigating online brand advocacy (OBA) : an exploratory analysis
Wilk, Violetta; Harrigan, Paul; Soutar, Geoffrey N. - In: Journal of marketing theory and practice 26 (2018) 1/2, pp. 99-116
Persistent link: https://www.econbiz.de/10011884496
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The antecedents and consequences of value co-creation behaviors in a hotel setting : a two-country study
Roy, Sanjit; Balaji, M. S.; Soutar, Geoffrey N.; Jiang, … - In: The Cornell hospitality quarterly 61 (2020) 3, pp. 353-368
Persistent link: https://www.econbiz.de/10012259308
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Enhancing member-institution relationships through social media : The role of other-user engagement behavior and similarity perceptions
Fujita, Momoko; Harrigan, Paul; Soutar, Geoffrey N.; … - In: Journal of business research : JBR 121 (2020), pp. 642-654
Persistent link: https://www.econbiz.de/10012417384
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Using blueprinting and benchmarking to identify marketing resources that help co-create customer value
Ceric, Arnela; D'Alessandro, Steven; Soutar, Geoffrey N.; … - In: Journal of business research : JBR 69 (2016) 12, pp. 5653-5661
Persistent link: https://www.econbiz.de/10011597433