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~subject:"Kundenintegration"
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Kundenintegration
Markenimage
11,057
Brand image
10,806
Markenführung
7,100
Brand management
7,096
Konsumentenverhalten
6,643
Consumer behaviour
6,642
Brand
3,325
Markenartikel
3,302
Relationship marketing
1,887
Beziehungsmarketing
1,886
Social Web
998
Social web
998
Werbewirkung
993
Advertising effects
990
Online-Marketing
917
Internet marketing
907
Designation of origin
882
Herkunftsbezeichnung
882
Tourism marketing
747
Tourismusmarketing
747
Customer satisfaction
670
Kundenzufriedenheit
670
Marketingmanagement
609
Marketing management
607
Destination management
600
Destinationsmanagement
600
Corporate reputation
507
Firmenimage
507
Brand loyalty
497
Deutschland
481
Germany
465
Holiday behaviour
465
Urlaubsverhalten
465
Advertising
451
Werbung
450
Persönlichkeitspsychologie
431
Markentreue
430
Personality psychology
430
Viral marketing
429
Virales Marketing
429
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Undetermined
135
Free
23
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Article
178
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15
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Graue Literatur
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Hochschulschrift
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1
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English
190
German
3
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Loureiro, Sandra Maria Correia
5
Füller, Johann
4
Hollebeek, Linda D.
4
Arnhold, Ulrike
3
France, Cassandra
3
Guzman, Francisco
3
Harmeling, Colleen M.
3
Harrigan, Paul
3
Kennedy, Eric
3
Kumar, V.
3
Aslam, Wajeeha
2
Benmiled-Cherif, Héla
2
Berenguer Contrí, Gloria
2
Bilro, Ricardo Godinho
2
Black, Iain
2
Centeno, Dave
2
Clark, Moira K.
2
Cova, Bernard
2
Foroudi, Pantea
2
Gligor, David
2
Gofman, Alex
2
Grace, Debra
2
Gupta, Ashish
2
Han, Heesup
2
Hippel, Eric von
2
Huang, Yu
2
Ivanova-Gongne, Maria
2
Jackson, Ulrike
2
Jevons, Colin
2
Johnson, Lester W.
2
Kastanakis, Minas
2
Kaufmann, Hans Rüdiger
2
King, Ceridwyn
2
Koporcic, Nikolina
2
Leckie, Civilai
2
Lee, Jungwon
2
Malthouse, Edward C.
2
Merrilees, Bill
2
Miller, Dale
2
Moskowitz, Howard R.
2
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Journal of business research : JBR
21
The journal of product & brand management
13
Journal of marketing management : MM
8
The journal of brand management : an international journal
7
Asia Pacific journal of marketing and logistics
4
Journal of retailing and consumer services
4
Marketing intelligence & planning
4
International journal of hospitality management
3
Journal of creating value
3
Journal of internet commerce
3
Journal of marketing theory and practice
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Customer engagement marketing
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of technology marketing : IJTMkt
2
Journal for international business and entrepreneurship development
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of hospitality and tourism insights
2
Journal of hospitality marketing & management
2
Journal of international marketing
2
Journal of marketing communications
2
Journal of promotion management : innovations in planning and applied research
2
Journal of travel and tourism marketing
2
SpringerLink / Bücher
2
Technological forecasting & social change : an international journal
2
The journal of services marketing
2
Tourism management : research, policies, practice
2
Asian business & management
1
Business research quarterly : BRQ
1
Cogent business & management
1
Contemporary issues in social media marketing
1
Corporate Management Ecosystem in Emerging Economies : Global Perspectives
1
Digital disruptive innovation
1
ERIM Ph. D. series research in management / Erasmus Institute of Management
1
Economic research
1
Economics and Finance Readings : Selected Papers from Asia-Pacific Conference on Economics & Finance, 2021
1
Electronic commerce research
1
Entrepreneurial challenges in the 21st century : creating stakeholder value co-creation
1
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ECONIS (ZBW)
193
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1
Improving customers targeting with short intervention testing
Gofman, Alex
;
Moskowitz, Howard R.
- In:
International journal of innovation management
14
(
2010
)
3
,
pp. 435-448
Persistent link: https://www.econbiz.de/10008664313
Saved in:
2
User generated branding : integrating user generated content into brand management
Arnhold, Ulrike
-
2010
-
1. ed.
Persistent link: https://www.econbiz.de/10003939865
Saved in:
3
Kundenorientierte Produktentwicklung am Beispiel des Audi Q7
Berger, Hans
;
Willner, Ralf-Gerhard
;
Einhorn, Martin
- In:
Handbuch Produktmanagement : Strategieentwicklung - …
,
(pp. 969-979)
.
2007
Persistent link: https://www.econbiz.de/10003511303
Saved in:
4
Creating consumer-based brand equity for young Iranian consumers via country of origin sub-components effects
Moradi, Hadi
;
Zarei, Azim
- In:
Asia Pacific journal of marketing and logistics
24
(
2012
)
3
,
pp. 394-413
Persistent link: https://www.econbiz.de/10009577079
Saved in:
5
Exploring the role of online consumer empowerment in reputation building : research questions hypotheses
Siano, Alfonso
;
Vollero, Agostino
;
Palazzo, Maria
- In:
The journal of brand management : an international journal
19
(
2011/12
)
1
,
pp. 57-71
Persistent link: https://www.econbiz.de/10009373375
Saved in:
6
Memo to marketers : quantitative evidence for change : how user-generated content really affects brands
Christodoulides, George
;
Jevons, Colin
;
Bonhomme, Jennifer
- In:
Journal of advertising research
52
(
2012
)
1
,
pp. 53-64
Persistent link: https://www.econbiz.de/10009548172
Saved in:
7
A generalized multidimensional scale for measuring customer engagement
Vivek, Shiri D.
;
Beatty, Sharon E.
;
Dalela, Vivek
; …
- In:
Journal of marketing theory and practice
22
(
2014
)
4
,
pp. 401-420
Persistent link: https://www.econbiz.de/10010510251
Saved in:
8
Building industrial brand equity by leveraging firm capabilities and co-creating value with customers
Zhang, Jing
;
Jiang, Yanxin
;
Shabbir, Rizwan
;
Du, Mingfei
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 47-58
Persistent link: https://www.econbiz.de/10011422733
Saved in:
9
The role of customer engagement in building consumer loyalty to tourism brands
So, Kevin Kam Fung
;
King, Ceridwyn
;
Sparks, Beverley
; …
- In:
Journal of travel research : a quarterly publication of …
55
(
2016
)
1
,
pp. 64-78
Persistent link: https://www.econbiz.de/10011427743
Saved in:
10
Technological innovation and entrepreneurial co-creation : an analysis of brand identity and virtual brand communities
Benmiled-Cherif, Héla
- In:
Entrepreneurial challenges in the 21st century : …
,
(pp. 251-263)
.
2016
Persistent link: https://www.econbiz.de/10011430590
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