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~subject:"Kundenintegration"
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Kundenintegration
Consumer behaviour
9
Konsumentenverhalten
9
Beziehungsmarketing
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Relationship marketing
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Social Web
4
Social web
4
Creativity
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Customer satisfaction
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Dienstleistungsqualität
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Innovation
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Kreativität
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Kundenzufriedenheit
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creativity
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Brand image
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Brand management
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Customer integration
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Einzelhandel
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Fundraising
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Innovationsmanagement
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user-generated content
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Altruismus
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Anchoring
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Anreiz
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Dahl, Darren W.
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Aryobsei, Suleiman
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Herrmann, Andreas
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Hofstetter, Reto
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Noble, Charles H.
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Park, Sungho
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Journal of marketing
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ECONIS (ZBW)
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Constraining ideas : how seeing ideas of others harms creativity in open innovation
Hofstetter, Reto
;
Dahl, Darren W.
;
Aryobsei, Suleiman
; …
- In:
Journal of marketing research
58
(
2021
)
1
,
pp. 95-114
Persistent link: https://www.econbiz.de/10012426506
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2
Successfully communicating a cocreated innovation
Wang, Helen Si
;
Noble, Charles H.
;
Dahl, Darren W.
; …
- In:
Journal of marketing
83
(
2019
)
4
,
pp. 38-57
Persistent link: https://www.econbiz.de/10012176063
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