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Service innovation capability for enhancing marketing performance : an SDL perspectives
Heng, Lie; Ferdinand, Augusty Tae; Afifah, Nur; … - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 21 (2020) 2, pp. 623-632
This study was conducted to propose dan test a conceptual model for solving a research gap on the influence of customer orientation on marketing performance through a strategic bridge variable, service innovation capability, and consumer-centric strategy. We adopt the service-dominant logic as a...
Persistent link: https://www.econbiz.de/10012502311
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Strategic implementation of environmentally friendly innovation of small and medium-sized enterprises in Indonesia
Fadhilah, Muinah; Andriyansah - In: European research studies 20 (2017) 4B, pp. 134-148
Persistent link: https://www.econbiz.de/10012219534
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Developing the value co-creation scale from an organisational perspective
Ul Haque, Mobin - In: Middle East journal of management : MEJM 9 (2022) 6, pp. 640-664
Persistent link: https://www.econbiz.de/10013477813
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Conceptualizing value creation in the platform era
Wichmann, Julian R. K.; Reinartz, Werner J.; … - In: Journal of creating value 8 (2022) 2, pp. 184-203
Persistent link: https://www.econbiz.de/10014581504
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The role of marketer-generated content in customer engagement marketing
Meire, Matthijs; Hewett, Kelly; Ballings, Michel; Kumar, V. - In: Journal of marketing 83 (2019) 6, pp. 21-42
Persistent link: https://www.econbiz.de/10012176245
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Virtuelle Kundeneinbindung in unternehmerischen Innovationsvorhaben und Auswirkungen auf den Kundenwert
Wiedmann, Klaus-Peter; Langner, Sascha; Schwulera, Thomas - 2007
Persistent link: https://www.econbiz.de/10003726397
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P&G's logistics revolution : co-creating value
Ragu, Sai Prasanna - In: The ICFAI University journal of operations management : IJOM 8 (2009) 2, pp. 73-82
Persistent link: https://www.econbiz.de/10003887245
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Integrative Geschäftsbeziehungen : neue Forschungsfragen bei zunehmender Kundenintegration
Fließ, Sabine; Scheutzow, Silke - In: Innovationen für das Industriegütermarketing : …, (pp. 221-248). 2007
Persistent link: https://www.econbiz.de/10003435677
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Co-creation of value : towards an expanded paradigm of value creation
Ramaswamy, Venkatram - In: Marketing review St. Gallen : Marketingfachzeitschrift … 26 (2009) 6, pp. 11-17
Persistent link: https://www.econbiz.de/10003912457
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Customer engagement as a new perspective in customer management
Verhoef, Peter C.; Reinartz, Werner J.; Krafft, Manfred - In: Journal of service research : JSR 13 (2010) 3, pp. 247-252
Persistent link: https://www.econbiz.de/10008652136