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~subject:"Kundenintegration"
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Marketing in China
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Kundenintegration
China
25
Consumer behaviour
13
Konsumentenverhalten
13
Beziehungsmarketing
12
Innovation
12
Relationship marketing
12
Lieferantenmanagement
10
Supplier relationship management
10
Knowledge transfer
7
Wissenstransfer
7
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6
Innovationsmanagement
6
Marketing
6
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Produktentwicklung
5
Social Web
5
Social web
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Brand image
4
Brand management
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Firm performance
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Knowledge management
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Marketing management
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Marketingmanagement
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Project management
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Projektmanagement
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Unternehmenserfolg
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Wissensmanagement
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B-to-B-Marketing
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Business-to-business marketing
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Competitive advantage
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Customer integration
3
Dienstleistungssektor
3
International marketing
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Internationales Marketing
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Ma, Shuang
3
Wang, Yonggui
3
Anderson, Jeffrey E.
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Fang, Eric
1
Gu, Huimin
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Hampson, Daniel P.
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Lee, Jongkuk
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Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of contemporary hospitality management
1
Journal of marketing
1
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ECONIS (ZBW)
3
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Project customization and the supplier revenue-cost dilemmas : the critical roles of supplier-customer coordination
Wang, Yonggui
;
Lee, Jongkuk
;
Fang, Eric
;
Ma, Shuang
- In:
Journal of marketing
81
(
2017
)
1
,
pp. 136-154
Persistent link: https://www.econbiz.de/10011636891
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2
Opportunities and challenges of value co-creation : the role of customer involvement in hotel service development
Ma, Shuang
;
Gu, Huimin
;
Wang, Yonggui
;
Hampson, Daniel P.
- In:
International journal of contemporary hospitality management
29
(
2017
)
12
,
pp. 3023-3043
Persistent link: https://www.econbiz.de/10011804911
Saved in:
3
When does customer participation influence new product performance? : the role of ambiguity and strategic collaboration
Lee, Ruby
;
Wang, Yonggui
;
Ma, Shuang
;
Anderson, Jeffrey E.
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 276-288
Persistent link: https://www.econbiz.de/10013326859
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