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A new form of brand experience in online social networks : an empirical analysis
Yu, Xiaolei; Yuan, Chunlin; Kim, Juran; Wang, Shuman - In: Journal of business research : JBR 130 (2021), pp. 426-435
Persistent link: https://www.econbiz.de/10012544845
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The effects of customer and supplier involvement on competitive advantage : an empirical study in China
Feng, Taiwen; Sun, Linyan; Zhang, Yingfeng - In: Industrial marketing management : the international … 39 (2010) 8, pp. 1384-1394
Persistent link: https://www.econbiz.de/10008807106
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External involvement and operational performance : the mediating role of internal integration
Feng, Taiwen; Li, Tongzheng; Sun, Linyan; Wang, Dan - In: Chinese management studies : CMS 7 (2013) 3, pp. 488-507
Persistent link: https://www.econbiz.de/10010127461
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Impacts of supply chain integration on product- and service-oriented mass customisation capability : the role of customer need
Yang, Qian; Geng, Ruoqi; Feng, Taiwen; Li, Tianxiong - In: International journal of physical distribution and … 53 (2023) 3, pp. 354-377
Persistent link: https://www.econbiz.de/10014252388
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Business model design and mass customization capability : is supply chain integration a missing link?
Cheng, Jia; Zhao, Songzheng; Feng, Taiwen; Sheng, Hongyan - In: Business process management journal 28 (2022) 4, pp. 1183-1206
Persistent link: https://www.econbiz.de/10013380846
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Adopting relationship trust and influence strategy to enhance green customer integration : a social exchange theory perspective
Zhou, Cong; Xia, Weili; Feng, Taiwen - In: The journal of business & industrial marketing 39 (2024) 8, pp. 1669-1686
Persistent link: https://www.econbiz.de/10015083726