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Integrated value co-creation and affective commitment in banking industry
Wulandari, Nuri; Nasution, Reza Ashari - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 20 (2019), pp. 509-515
Co-creation is a seminal concept in marketing, explained as the engagement between service provider and customer in … discipline. Nevertheless, the understanding of the concept, especially in service marketing, is mostly still developing in silos … commitment (AC). A quantitative survey was administered and a total of 308 respondents in the banking industry have responded …
Persistent link: https://www.econbiz.de/10012221592
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User Innovation - Empirical Evidence from Russia
Zaytseva, Anna - 2013
Innovations are commonly seen as resulting from the commercialization of new ideas and technological goods by dedicated organizations, especially firms. This conception is reflected in a producer-oriented approach to science, technology and innovation policy-making (STI). However a new...
Persistent link: https://www.econbiz.de/10013083681
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Independent Value Co-creation in Bank Customer : Identify the Factors and Their Implications
Sutarso, Yudi - 2020
This study aims to determine the factor underline of independent value creation at banking services. By understanding …
Persistent link: https://www.econbiz.de/10012832474
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Kundenintegration bei Finanzdienstleistungen
Enke, Margit; Poznanski, Steffi - 2005
Zur Erstellung maßgeschneiderter Dienstleistungen ist die Mitwirkung des Kunden (Kundenintegration) unerlässlich. Dem Management von Kundenintegration auf Anbieterseite wird jedoch in der Praxis zu wenig Bedeutung beigemessen. Sie hat aber fundmentalen Einfluss auf die Effizienz und...
Persistent link: https://www.econbiz.de/10010296595
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Kundenintegration bei Finanzdienstleistungen
Enke, Margit; Poznanski, Steffi - Fakultät Wirtschaftswissenschaften, Technische … - 2005
Zur Erstellung maßgeschneiderter Dienstleistungen ist die Mitwirkung des Kunden (Kundenintegration) unerlässlich. Dem Management von Kundenintegration auf Anbieterseite wird jedoch in der Praxis zu wenig Bedeutung beigemessen. Sie hat aber fundmentalen Einfluss auf die Effizienz und...
Persistent link: https://www.econbiz.de/10009207067
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You cannot do it yourself : enhancing experience through co-creation
Machala, Jan; Havíř, David - In: Trends economics and management 13 (2019) 33, pp. 51-57
impact on customer experience. Customer experience management is a new marketing direction that will allow companies to …
Persistent link: https://www.econbiz.de/10012106616
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Theory of value co-creation : a systematic literature review
Galvagno, Marco; Dalli, Daniele - In: Managing service quality : MSQ ; an international journal 24 (2014) 6, pp. 643-683
Persistent link: https://www.econbiz.de/10010526464
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Zooming in VS zooming out on value co-creation : consequences for BtoB research
Leroy, Julie; Cova, Bernard; Salle, Robert - In: Industrial marketing management : the international … 42 (2013) 7, pp. 1102-1111
Persistent link: https://www.econbiz.de/10010223458
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Co-destruction of value by spectators : the case of silent protests
Stieler, Maximilian; Weismann, Friederike; Germelmann, … - In: European Sport management quarterly : ESMQ 14 (2014) 1, pp. 72-86
Persistent link: https://www.econbiz.de/10010337048
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A value co-creation model for wine tourism
Festa, Guiseppe; Vrontis, Demetris; Thrassou, Alkis; … - In: International journal of management practice : IJMP 8 (2015) 3, pp. 247-267
Persistent link: https://www.econbiz.de/10011545009