You cannot do it yourself : enhancing experience through co-creation
Year of publication: |
2019
|
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Authors: | Machala, Jan ; Havíř, David |
Published in: |
Trends economics and management. - Brno : [Verlag nicht ermittelbar], ISSN 2336-6508, ZDB-ID 2948294-X. - Vol. 13.2019, 33, p. 51-57
|
Subject: | co-creation | customer experience | value | public transport | Uber | taxi | Kundenintegration | Customer integration | Beziehungsmarketing | Relationship marketing | Öffentlicher Nahverkehr | Local public transport | Taxigewerbe | Taxi industry |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.13164/trends.2019.33.51 [DOI] |
Classification: | M31 - Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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