Firms employ various techniques to obtain information about consumer taste/location and valuation prior to making product design decisions. User-generated content, a hallmark of Web 2.0 technologies, is becoming an important source of consumer information for firms. The vast variety and volume...

Online communities provide a social sphere for people to share information and knowledge. While information sharing is becoming a ubiquitous online phenomenon, how to ensure information quality or induce quality content, however, remains a challenge due to the anonymity of commentators. This...