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~subject:"Kundenintegration"
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Kundenintegration
Australia
32
Australien
24
Consumer behaviour
23
Konsumentenverhalten
20
Relationship marketing
20
Beziehungsmarketing
18
Social Web
10
Social web
10
Holiday behaviour
8
Urlaubsverhalten
8
Brand image
7
Customer integration
7
Internet marketing
7
KMU
7
Markenimage
7
Online-Marketing
7
SME
7
Customer satisfaction
6
Kundenzufriedenheit
6
Viral marketing
6
Virales Marketing
6
Betriebliche Wertschöpfung
5
Brand management
5
Customer engagement
5
Markenführung
5
Measurement
5
Service quality
5
Tourism
5
Tourismus
5
Value creation
5
Bibliometrics
4
Bibliometrie
4
Conjoint analysis
4
Consumer attitudes
4
Corporate Social Responsibility
4
Corporate social responsibility
4
Customer loyalty
4
Dienstleistungsqualität
4
Innovation
4
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1
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English
7
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Soutar, Geoffrey N.
6
Harrigan, Paul
3
Fujita, Momoko
2
O'Brien, Ingrid M.
2
Ouschan, Robyn
2
Roy, Sanjit
2
Balaji, M. S.
1
Ceric, Arnela
1
D'Alessandro, Steven
1
Davey, Janet
1
Jarvis, Wade
1
Jiang, Yangyang
1
Johnson, Lester W.
1
Parkinson, Joy
1
Roy, Rajat
1
Wilk, Violetta
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Journal of business research : JBR
2
Disciplining the undisciplined? : perspectives from business, society and politics on responsible citizenship, corporate social responsibility and sustainability
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing theory and practice
1
The Cornell hospitality quarterly
1
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ECONIS (ZBW)
7
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1
Co-creating a CSR strategy with customers to delivere greater value
O'Brien, Ingrid M.
;
Jarvis, Wade
;
Soutar, Geoffrey N.
; …
- In:
Disciplining the undisciplined? : perspectives from …
,
(pp. 89-107)
.
2018
Persistent link: https://www.econbiz.de/10011810081
Saved in:
2
Rethinking customer engagement design : using customer-mobilized engagement (CME) to grow business networks
Davey, Janet
;
O'Brien, Ingrid M.
;
Ouschan, Robyn
; …
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 453-466
Persistent link: https://www.econbiz.de/10013494030
Saved in:
3
Enhancing member-institution relationships through social media : The role of other-user engagement behavior and similarity perceptions
Fujita, Momoko
;
Harrigan, Paul
;
Soutar, Geoffrey N.
; …
- In:
Journal of business research : JBR
121
(
2020
),
pp. 642-654
Persistent link: https://www.econbiz.de/10012417384
Saved in:
4
The antecedents and consequences of value co-creation behaviors in a hotel setting : a two-country study
Roy, Sanjit
;
Balaji, M. S.
;
Soutar, Geoffrey N.
;
Jiang, …
- In:
The Cornell hospitality quarterly
61
(
2020
)
3
,
pp. 353-368
Persistent link: https://www.econbiz.de/10012259308
Saved in:
5
Using blueprinting and benchmarking to identify marketing resources that help co-create customer value
Ceric, Arnela
;
D'Alessandro, Steven
;
Soutar, Geoffrey N.
; …
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5653-5661
Persistent link: https://www.econbiz.de/10011597433
Saved in:
6
Navigating online brand advocacy (OBA) : an exploratory analysis
Wilk, Violetta
;
Harrigan, Paul
;
Soutar, Geoffrey N.
- In:
Journal of marketing theory and practice
26
(
2018
)
1/2
,
pp. 99-116
Persistent link: https://www.econbiz.de/10011884496
Saved in:
7
A netnography of a university's social media brand community : exploring collaborative co-creation tactics
Fujita, Momoko
;
Harrigan, Paul
;
Soutar, Geoffrey N.
- In:
Journal of global scholars of marketing science : …
27
(
2017
)
2
,
pp. 148-164
Persistent link: https://www.econbiz.de/10011710594
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