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Building data mining applications for CRM
Berson, Alex; Smith, Stephen; Thearling, Kurt - 2000
Persistent link: https://www.econbiz.de/10004557938
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Electronic Customer Care (ECC)
Muther, Andreas; Reinecke, Sven; Österle, Hubert - 1997
Persistent link: https://www.econbiz.de/10004335696
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Elektronische Kundenintegration : Marketing, Beratung & Verkauf, Support und Kommunikation
Probst, André R.; Wenger, Dieter - 1998
Persistent link: https://www.econbiz.de/10004337724
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Integration der virtuellen Community in das CRM : Konzeption, Rahmenmodell, Realisierung
Markus, Ursula - 2002
Persistent link: https://www.econbiz.de/10004254055
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Methode zur Rahmenplanung der Einführung von CRM-Systemen in produktorientierten, diversifizierten Industrieunternehmen
Rowohl, Frederic - 2003
Persistent link: https://www.econbiz.de/10004444948
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Mastering data mining : the art and science of customer relationship management
Berry, Michael J. A.; Linoff, Gordon - 2000
Persistent link: https://www.econbiz.de/10004551475
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Electronic customer care : die Anbieter-Kunden-Beziehung im Informationszeitalter ; mit 12 Tabellen
Muther, Andreas - 2000 - 2., überarb. Aufl.
Persistent link: https://www.econbiz.de/10004595746
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Web engagement : connecting to customers in e-business
Zoellick, Bill - 2000 - 1. print.
Persistent link: https://www.econbiz.de/10004595973
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Data mining cookbook : modeling data for marketing, risk, and customer relationship management
Rud, Olivia Parr - 2001
Persistent link: https://www.econbiz.de/10004597572
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The essential guide to knowledge management : e-business and CRM applications
Tiwana, Amrit - 2001
Persistent link: https://www.econbiz.de/10004605873