Data mining cookbook : modeling data for marketing, risk, and customer relationship management
Olivia Parr Rud
| Year of publication: |
2001
|
|---|---|
| Authors: | Rud, Olivia Parr |
| Publisher: |
New York, NY [u.a.] : Wiley |
| Subject: | Data Mining | Marketing | Kundenmanagement | Beziehungsmanagement |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXVIII, 367 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-471-38564-6 |
| Classification: | Betriebliche Information und Kommunikation ; Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004597572