Der aktuelle Stand des Marketings -- Das neue Paradigma: H2H-Marketing: Das H2H-Marketing-Modell: Die drei einflussreichen Faktoren (Design Thinking, Die Service-Dominant Logic, Digitalisieurung) -- H2H-Mindset: Die Basis -- H2H-Management: Vertrauen und Marke in den Fokus rücken...

Introduction -- Driving Change with Strategic Customers -- Setting the Joint Transformation Agenda -- Guiding Customer Business Transformation -- Enabling Internal Transformation -- Undertaking the Transformative Journey.

The New Pradigm: H2H Marketing -- H2H Mindset: The Basis -- H2H Management: Putting Trust and Brand in Focus -- Rethinking Operative Marketing: The H2H Process -- Finding Meaning in a Troubled World. .