Die neue Dimension des Marketings : vom Kunden zum Menschen
Philip Kotler ; Hermawan Kartajaya ; Iwan Setiawan
| Alternative title: | Marketing 3.0 <dt.> |
|---|---|
| Year of publication: |
2010
|
| Authors: | Kotler, Philip ; Kartajaya, Hermawan ; Setiawan, Iwan |
| Publisher: |
Frankfurt [u.a.] : Campus-Verl. |
| Subject: | Marketing | Kundenmanagement |
| Description of contents: | Description [digitool.hbz-nrw.de] |
| Extent: | 223 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Aus dem Engl. übers. |
| ISBN: | 978-3-593-39343-8 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10008750196