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Kundenmanagement
Marketing
25
Consumer behaviour
20
Relationship marketing
20
Konsumentenverhalten
15
Beziehungsmarketing
13
Customer satisfaction
11
Dienstleistung
7
Emotion
7
Kundenzufriedenheit
7
Marketing management
6
Marketingmanagement
6
Großbritannien
5
Service quality
5
Services marketing
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USA
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United Kingdom
5
United States
5
Unternehmen
5
Corporate Social Responsibility
4
Corporate social responsibility
4
Customer value
4
Kundenwert
4
Social Web
4
Social web
4
Tourism
4
Anticipation
3
Beziehungsmanagement
3
Brand image
3
Brand management
3
Confidence
3
Customer loyalty
3
Customer relations
3
Dienstleistungsqualität
3
Emotions
3
Experience
3
Experiment
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International marketing
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Internet
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Markenführung
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Book / Working Paper
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English
4
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Bejou, David
4
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
3
Source
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USB Cologne (EcoSocSci)
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1
The future of relationship marketing
Bejou, David
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contributor
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2006
Persistent link: https://www.econbiz.de/10004515459
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The future of relationship marketing
Bejou, David
(
contributor
)
- In:
Journal of relationship marketing : innovations & …
Vol. 4, nr. 3/4
(
2006
)
Persistent link: https://www.econbiz.de/10004874002
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3
Capturing customer equity : moving from products to customers
Bejou, David
(
contributor
)
- In:
Journal of relationship marketing : innovations & …
Vol. 5, nr. 1
(
2006
)
Persistent link: https://www.econbiz.de/10004925839
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4
Customer lifetime value : reshaping the way we manage to maximize profits
Bejou, David
(
contributor
)
- In:
Journal of relationship marketing : innovations & …
Vol. 5, nr. 2/3
(
2006
)
Persistent link: https://www.econbiz.de/10004925840
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