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Kundenstruktur
Marktsegmentierung
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Deutschland
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Kundenbindung
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Market segmentation
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Segmentierung
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Target group
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Zielgruppe
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Beziehungsmarketing
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Einzelhandel
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Germany
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Innovation diffusion
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Innovationsdiffusion
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Kundenanalyse
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Marketing
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Marketing theory
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Marketingtheorie
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Marktbearbeitung
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Patent
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Regional development
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Regionalentwicklung
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Relationship marketing
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Theorie
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Theory
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Unternehmen
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mehrdimensionale Segmentierung
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German
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Deyle, Hanno-G.
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Pelger, Sybille
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Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
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USB Cologne (EcoSocSci)
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Kundensegmentierung im Direktmarketing : eine empirische Studie über den State-of-the-Art der Unternehmenspraxis
Deyle, Hanno-G.
;
Pelger, Sybille
-
2007
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