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Customer value co-creation behavior : scale development and validation

Yi, Youjae; Gong, Taeshik - In: Journal of business research : JBR 66 (2013) 9, pp. 1279-1284

Persistent link: https://www.econbiz.de/10009756054

A review of customer citizenship behaviors in the service context

Gong, Taeshik; Yi, Youjae - In: The service industries journal 41 (2021) 3/4, pp. 169-199

Persistent link: https://www.econbiz.de/10012483668

Customer value creation behavior

Yi, Youjae - 2014

Persistent link: https://www.econbiz.de/10010350122

Customer value creation behavior

Yi, Youjae. - 2014

1. Introduction -- pt. 2. Customer value creation behavior in the context of theory -- 3. Conceptualization and measurement of customer value creation -- 4. Antecedents of customer value creation behavior -- 5. Consequences of customer value creation behavior -- 6. Dysfunctional customer...

Persistent link: https://www.econbiz.de/10014498107