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Kundenwert
Marketingkonzept
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Bayón, Tomás
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Customer equity and stock performance : approach and first results
Bayón, Tomás
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Becker, Jochen
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2004
Persistent link: https://www.econbiz.de/10013441106
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Das Kundenbeziehungsrisiko aus Unternehmenssicht
Becker, Jochen
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2009
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1. Aufl.
Persistent link: https://www.econbiz.de/10003788276
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