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ТЕНДЕНЦИИ РАЗВИТИЯ: ОТ ЭКОНОМИ...
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Kundenwert
Relationship marketing
25,370
Beziehungsmarketing
25,349
Consumer behaviour
8,895
Konsumentenverhalten
8,889
Customer satisfaction
5,422
Kundenzufriedenheit
5,397
Service quality
3,910
Dienstleistungsqualität
3,901
Brand management
2,566
Markenführung
2,564
Deutschland
2,231
Germany
2,221
Theory
2,217
Theorie
2,215
Lieferantenmanagement
2,167
Supplier relationship management
2,167
Social Web
2,036
Social web
2,036
Brand image
1,881
Markenimage
1,881
Marketingmanagement
1,874
Marketing management
1,859
Electronic Commerce
1,693
E-commerce
1,644
Online-Marketing
1,576
Internet marketing
1,562
Customer value
1,454
Customer integration
1,453
Kundenintegration
1,453
Vertrauen
1,377
Confidence
1,374
Einzelhandel
1,341
Retail trade
1,332
Brand
1,276
Markenartikel
1,260
Online retailing
1,243
Online-Handel
1,243
Customer service
1,135
Kundenservice
1,128
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198
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1,119
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965
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144
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88
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49
Non-commercial literature
49
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35
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19
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17
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Sammelwerk
13
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10
Guidebook
9
Ratgeber
9
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8
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8
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5
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5
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4
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4
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2
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2
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2
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2
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2
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1
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1
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English
1,259
German
223
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Kumar, V.
31
Madhani, Pankaj M.
14
Eggert, Andreas
11
Verhoef, Peter C.
10
Bruhn, Manfred
9
Fader, Peter
9
Günter, Bernd
9
Heinonen, Kristina
9
Helm, Sabrina
9
Ko, Eunju
8
Reinartz, Werner J.
8
Venkatesan, Rajkumar
8
Bauer, Hans H.
7
Gallarza, Martina G.
7
Gil Saura, Irene
7
Krafft, Manfred
7
Neslin, Scott A.
7
Wiesel, Thorsten
7
Frow, Pennie
6
Georgi, Dominik
6
Hadwich, Karsten
6
Kim, Kyung Hoon
6
Lehmann, Donald R.
6
Petersen, J. Andrew
6
Saarijärvi, Hannu
6
Skiera, Bernd
6
Strandvik, Tore
6
Weinstein, Art
6
Ahn, Jiseon
5
Aksoy, Lerzan
5
Albadvi, Amir
5
Baesens, Bart
5
Bradlow, Eric T.
5
Gupta, Sunil
5
Haenlein, Michael
5
Hammerschmidt, Maik
5
Hollebeek, Linda D.
5
Kleinaltenkamp, Michael
5
Lemon, Katherine N.
5
Leone, Robert P.
5
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Springer Fachmedien Wiesbaden
5
De Gruyter Oldenbourg
2
Bundesverband des Deutschen Textil-Einzelhandels
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Fachhochschule Reutlingen / European School of Business
1
Institut des Deutschen Textileinzelhandels <Köln>
1
Panepistēmio Kypru / Department of Economics
1
Springer-Verlag GmbH
1
Technische Universität Hamburg
1
Technische Universität Hamburg / Institut für Innovationsmarketing
1
Universität Hohenheim
1
Universität Mannheim
1
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Journal of business research : JBR
54
Industrial marketing management : the international journal for industrial and high-tech firms
51
Journal of retailing and consumer services
30
SpringerLink / Bücher
19
International journal of hospitality management
18
Journal of the Academy of Marketing Science
17
Handbook of research on customer equity in marketing
14
Journal of marketing
14
Journal of strategic marketing
14
The journal of services marketing
14
Journal of service research : JSR
13
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
13
The journal of business & industrial marketing
13
The service industries journal
13
Journal of creating value
12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Journal of service management
12
Gabler Edition Wissenschaft
11
Journal of marketing research : JMR
10
The journal of product & brand management
10
International journal of contemporary hospitality management
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Technological forecasting & social change : an international journal
9
Business horizons
8
Tourism management : research, policies, practice
8
European management journal
7
International journal of electronic customer relationship management : IJECRM
7
Journal of marketing analytics : JMA
7
Management decision : MD
7
Marketing theory
7
Service business
7
Springer eBook Collection / Business and Economics
7
The TQM journal : the international review of organizational improvement
7
Cogent business & management
6
Harvard-Business-Manager : das Wissen der Besten
6
Journal of marketing management : MM
6
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Marketing intelligence & planning
6
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
6
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ECONIS (ZBW)
1,478
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1
Relating strategic market orientation and market performance : role of customer value types
Sahi, Gurjeet Kaur
;
Gupta, Mahesh Chander
;
Lonial, …
- In:
Journal of strategic marketing
26
(
2018
)
4
,
pp. 318-338
Persistent link: https://www.econbiz.de/10011903313
Saved in:
2
Industry-based issues in the provision of hearing aids in Italy
Cobelli, Nicola
;
Ugolini, Marta Maria
;
Cassia, Fabio
; …
- In:
World review of entrepreneurship, management and …
14
(
2018
)
3
,
pp. 377-388
Persistent link: https://www.econbiz.de/10011884386
Saved in:
3
Horses for courses : B2B salesperson performance : the role of their characteristics and promotion efforts
Akbari, Mohsen
;
Moradipour, Saeed
- In:
Middle East journal of management : MEJM
8
(
2021
)
4
,
pp. 297-318
Persistent link: https://www.econbiz.de/10012595002
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4
On custom
Schlicht, Ekkehart
-
1992
Persistent link: https://www.econbiz.de/10000148766
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5
A nation of customers
Goodhart, Philip
-
1965
Persistent link: https://www.econbiz.de/10000331795
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6
Strategic customer care : an evolutionary approach to increasing customer value and profitability
Brown, Stanley A.
-
1999
Persistent link: https://www.econbiz.de/10000683511
Saved in:
7
Getting it right! : Creating customer value for market leadership
Weinzimer, Philip
-
1998
Persistent link: https://www.econbiz.de/10000660034
Saved in:
8
Marketing and customer behaviour
Jenkins, John R. G.
-
1972
Persistent link: https://www.econbiz.de/10000666881
Saved in:
9
Rethinking the sales force : redefining selling to create and capture customer value
Rackham, Neil
;
DeVincentis, John R
;
DeVincentis, John
-
1999
Persistent link: https://www.econbiz.de/10000675326
Saved in:
10
Discovering relative value using custom indexes
Garrett, Daniel J.
- In:
The handbook of municipal bonds
,
(pp. 571-575)
.
2008
Persistent link: https://www.econbiz.de/10003715027
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