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~subject:"Kundenwert"
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Kundenwert
Consumer behaviour
33
Konsumentenverhalten
33
Relationship marketing
19
Beziehungsmarketing
18
Brand management
14
Customer satisfaction
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Marketing management
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Marketingmanagement
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Betriebliche Wertschöpfung
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Ngo, Liem Viet
5
O'Cass, Aron
3
Luu, Ngoc
2
Al-Imamy, Saifeddin
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Bucic, Tania
1
Cadeaux, Jack
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Chylinski, Mathew
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Deans, Kenneth R.
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Gnoth, Juergen
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Le Nguyen Hau
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Industrial marketing management : the international journal for industrial and high-tech firms
3
British journal of management : BJM
1
Psychology & marketing
1
The journal of services marketing
1
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ECONIS (ZBW)
6
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Examining the firm's value creation process : a managerial perspective of the firm's value offering strategy and performance
O'Cass, Aron
;
Ngo, Liem Viet
- In:
British journal of management : BJM
22
(
2011
)
4
,
pp. 646-671
Persistent link: https://www.econbiz.de/10009511986
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2
Creating superior customer value for B2B firms through supplier firm capabilities
O'Cass, Aron
;
Ngo, Liem Viet
- In:
Industrial marketing management : the international …
41
(
2012
)
1
,
pp. 125-135
Persistent link: https://www.econbiz.de/10009513208
Saved in:
3
Outcome versus process value in service delivery
Luu, Ngoc
;
Le Nguyen Hau
;
Ngo, Liem Viet
;
Bucic, Tania
; …
- In:
The journal of services marketing
30
(
2016
)
6
,
pp. 630-642
Persistent link: https://www.econbiz.de/10011635042
Saved in:
4
Value synergy and value asymmetry in relationship marketing programs
Luu, Ngoc
;
Ngo, Liem Viet
;
Cadeaux, Jack
- In:
Industrial marketing management : the international …
68
(
2018
),
pp. 165-176
Persistent link: https://www.econbiz.de/10011822206
Saved in:
5
Creating value offerings via operant resource-based capabilities
Ngo, Liem Viet
;
O'Cass, Aron
- In:
Industrial marketing management : the international …
38
(
2009
)
1
,
pp. 45-59
Persistent link: https://www.econbiz.de/10003810415
Saved in:
6
Revealing the essence of value-in-being : a Heideggerian paradigm of value co-creation
Al-Imamy, Saifeddin
;
Chylinski, Mathew
;
Deans, Kenneth R.
; …
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 5-15
Persistent link: https://www.econbiz.de/10014467460
Saved in:
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