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Kundenwert
Betriebliche Wertschöpfung
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Co-creation
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Value creation
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Ranjan, Kumar Rakesh
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Michel, Stefan
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AMS review : official publication of the Academy of Marketing Science
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Journal of the Academy of Marketing Science
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ECONIS (ZBW)
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Value co-creation : concept and measurement
Ranjan, Kumar Rakesh
;
Read, Stuart
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
3
,
pp. 290-315
Persistent link: https://www.econbiz.de/10011489053
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2
Pricing co-created value : an integrative framework and research agenda
Read, Stuart
;
Michel, Stefan
;
Schumann, Jan Hendrik
; …
- In:
AMS review : official publication of the Academy of …
9
(
2019
)
3
,
pp. 155-183
Persistent link: https://www.econbiz.de/10012162440
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